Sally Williams

It all began in the mysterious souks of Marrakesh, as Sally, a renowned South African chef, wound her way through the maze of narrow alleys, she found herself unable to resist the mounds of flavoured nougat on offer.

Intrigued by the taste, Sally embarked on a quest for the perfect confectionery. This was achieved by drawing on the world’s finest recipes from Morocco to Tunisia and France to Italy.

Upon her return, Sally spent years mastering the art of creating exceptional nougat, finally creating what has become the Sally Williams we all know and love today.

Sally’s secret recipe and passion for creating the ultimate indulgence is still followed uncompromisingly and remains closely guarded by our highly skilled nougatiers upon whom Sally bestowed her legacy.

Our nougat is made entirely by hand, in small batches to guarantee the perfect nougat experience.

Go on and experience our world.
A world of decadent hand-crafted perfection.
A world of luxury indulgent taste sensations.
A world where you can spoil yourself and those you love every day.
A world which we lovingly created just for you.

About the


For the past 20 years, Sally Williams has been making Nougat that is Hand Crafted using only the highest quality ingredients, it’s no wonder we have become known as The World’s Finest Honey Nougat.

We then sourced the most delectable Belgian Chocolate to enrobe our gourmet nougat in. Using this Couverture chocolate, we created the most indulgent roasted nougat chocolate treats and slabs.

We didn’t stop there, we launched our Turkish Delight over 10 years ago and we have continually improved this recipe to reach the perfect balance of what has become one of our most successful confections, thus allowing us to claim the title of The Finest Hand-Crafted Confectionery Brand not only in South Africa but Globally too.

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